about us
involvd started in orange county in 2020 when everything turned into noise, branding, and sides. none of it felt real.
the idea was simple:
make clean, durable pieces for people who care without performing it.
minimal design.
intentional messaging.
no labels, no storyline, no performative energy.
just small-batch apparel built for people who think for themselves.
if it fits how you move through the world, that’s the point.
— kelli smithgall, co-founder
san clemente, california